Koyoti Small Business Podcast
While Koyoti Inc. is a marketing and design studio here in Toronto, we’re going to try to go beyond our own comfort zone and talk about all elements that pertain to Small Businesses. From social media marketing to book keeping; and from sales to mental health.
Episodes
125 episodes
Conquering Brand Beasts - EDC Make For Great Small Businesses
SummaryIn this episode, the hosts delve into the concept of Everyday Carry (EDC), exploring its resurgence and the various items people choose to carry daily. They discuss the different mindsets behind EDC, including preppers, mi...
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Season 4
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Episode 24
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55:36
Yips, Pips, and Yaps - Short-Term Gains, Long-Term Pain: Lessons From the AAirpass
SummaryIn this episode of the Koyoti Small Business Podcast, Thomas explores the fascinating story of American Airlines' lifetime travel ticket, the AAirPass, which was sold from 1981 to 1994. While initially a bold marketing str...
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Season 4
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Episode 22
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12:08
Yips, Pips, and Yaps - The Impact of Biased Surveys on Public Opinion
SummaryIn this episode of the Koyoti Small Business Podcast, Thomas critiques a recent survey released by the Conservative Party of Canada, highlighting its numerous design flaws and biases. He discusses how the survey is structu...
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Season 4
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Episode 22
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10:45
Conquering Brand Beasts - Authenticity in Business: Lessons From Patagonia and MEC
SummaryIn this episode, Thomas and JCC explore the brand values and marketing strategies of Patagonia and MEC, highlighting their commitment to sustainability, community engagement, and authenticity. They discuss how both compani...
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Season 4
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Episode 21
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50:10
Yips, Pips, and Yaps - Masterclass in Branding from a Quirky Car Brand
SummaryThis episode of the Koyoti Small Business Podcast explores Subaru's unique marketing strategy that turned the brand around by focusing on a niche market, particularly the LGBTQ community. Host Thomas shares insights on how...
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Season 4
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Episode 20
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14:12
Yips, Pips, and Yaps - A Random Moment Becomes Marketing Gold
SummaryIn this episode of the Koyoti Small Business Podcast, Thomas explores the unexpected marketing success of the Red Swingline Stapler from the movie Office Space. He discusses how a seemingly minor object became a cultural i...
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Season 4
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Episode 19
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13:16
Yips, Pips, and Yaps - A $25 Lesson inEmpathy
SummaryIn this episode of the Koyoti Small Business Podcast, Thomas reflects on his 25 years in the small business world, sharing a poignant story that highlights the importance of empathy in entrepreneurship. He recounts a perso...
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Season 4
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Episode 18
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13:23
Yips, Pips, and Yaps - Marketing Gone Wrong: The 349 Incident
SummaryIn this episode of the Koyoti Small Business Podcast, Thomas delves into the infamous Pepsi Number Fever campaign, a marketing disaster that led to chaos and riots in the Philippines. The discussion covers the origins of th...
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Season 4
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Episode 17
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14:18
Conquering Brand Beasts - Big Companies Make Mistakes Just Like Us Small Business Owners
SummaryIn this episode of Conquering Brand Beasts, JCC and Thomas delve into the complex history of Pepsi's branding and marketing strategies, contrasting it with Coca-Cola's more stable identity. They explore various campaigns, b...
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Season 4
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Episode 16
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1:13:24
Resource Library - Thinking About Franchising Your Business? Here's What You Need To Know
SummaryIn this episode of the Koyoti Small Business Podcast, host Thomas interviews Max Emma, an expert in franchising and bookkeeping. Max shares his personal journey to entrepreneurship, starting from his 'Freedom Day' when he l...
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Season 4
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Episode 15
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45:55
Yips, Pips, and Yaps, - AI Is So Impressive. And Yet....So Very Dumb.
SummaryIn this episode of the Koyoti Small Business Podcast, Thomas explores the world of artificial intelligence, particularly focusing on large language models (LLMs) like ChatGPT. He discusses their impressive capabilities alon...
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Season 4
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Episode 14
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15:10
Resource Library - Resetting Your Mindset for Business Success
SummaryIn this episode, Thomas and Marc Mathys discuss the importance of mental health for entrepreneurs and how Reset.it helps individuals reset their thoughts and beliefs that do not belong to them. Marc shares his personal jour...
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Season 4
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Episode 13
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52:54
Conquering Brand Beasts - The Sweet Taste of Core Values
SummaryThis episode of the Koyoti Small Business Podcast explores the fascinating world of ice cream, focusing on two iconic brands: Haagen-Dazs and Ben & Jerry's. The hosts discuss the evolution of premium ice cream, the uniq...
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Season 4
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Episode 12
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50:42
Yips, Pips, and Yaps - Social Media Is Scattering
SummaryIn this episode of the Koyoti Small Business Podcast, Thomas discusses the evolving landscape of social media and its implications for small businesses. He highlights the shift in user engagement, particularly among younger...
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Season 4
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Episode 11
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10:16
Resource Library - Embracing Authenticity in Video
SummaryIn this engaging conversation, Kathy Barthel shares her journey as a video coach and the significance of authenticity in video content. She discusses the evolution of her brand, the B.R.A.T brand, which empowers women to em...
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Season 4
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Episode 10
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58:33
Conquering Brand Beasts - Marketing Strategies in Fast Food
SummaryIn this episode, the hosts discuss the competitive landscape between Wendy's and Burger King, exploring their marketing strategies, social media presence, and community engagement. They highlight how Wendy's has successfull...
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Season 4
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Episode 9
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50:32
Resource Library - Brainspotting As A Form Of Healing
SummaryIn this episode of the Coyote Small Business Podcast, host Thomas discusses the importance of mental health for small business owners with expert Jennie Hays. They explore the innovative technique of brainspotting, which h...
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Season 4
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Episode 8
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58:39
Conquering Brand Beasts - Brand Identity Within Coffee Culture For Small Business
SummaryIn this episode of Conquering Brand Beasts, Thomas and JCC delve into the coffee culture, focusing on the giants Starbucks and Tim Hortons. They explore personal experiences with coffee, the evolution of coffee culture, and...
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Season 4
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Episode 7
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1:05:48
Yips, Pips, and Yaps - Crisis-Proof Your Brand: The Tylenol Playbook for Small Business
SummaryIn this episode of the Koyoti Small Business Podcast, Thomas discusses the Tylenol crisis of 1982, where seven people died after consuming cyanide-laced Tylenol. He highlights how Johnson & Johnson's response to the cri...
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Season 4
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Episode 6
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14:32
Resource Library - Building Authentic Connections in Digital Marketing
SummaryIn this episode of the Koyoti Small Business Podcast, host Thomas speaks with digital strategist Dina Ross about the importance of digital strategy for small businesses. They discuss Dina's background in media and journalis...
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Season 4
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Episode 5
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1:03:08
Conquering Brand Beasts - A Dissection of Jaguar's Rebrand
SummaryIn this episode, the CBB discuss the recent rebranding of Jaguar, exploring its implications for the brand's identity and market position. They delve into the reactions to the rebrand, the legacy of Jaguar, and the shifting...
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Season 4
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Episode 4
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40:44
Resource Library - The Evolving World of Capital and Investment
SummaryIn this episode, Thomas interviews David Beckemeyer, a retired tech executive and host of the Outrage Overload podcast. They discuss the nuances of funding for small businesses, the importance of understanding the investor's p...
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Season 4
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Episode 4
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53:40
Conquering Brand Beasts - CBB Season 4 Intro
SummaryIn this episode of the Koyoti Small Business Podcast, hosts Thomas and Jonathan discuss the evolution of their podcast through various seasons, focusing on branding and marketing strategies for small businesses. They introd...
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Season 4
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Episode 3
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17:20
Yips, Pips, and Yaps - Website Announcement
SummaryIn this episode of the Koyoti Small Business Podcast, Thomas discusses the launch of the new Koyoti.com website, detailing the journey of its development, the challenges faced, and the creative philosophy behind its design....
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Season 4
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Episode 2
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15:02
Yips, Pips, and Yaps - We're Back May 5th!
SummaryIn this pre-episode of Season Four of the Koyoti Small Business Podcast, host Thomas reflects on the journey of reaching 100 episodes and shares exciting plans for the upcoming season. He highlights the introduction of new ...
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Season 4
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Episode 1
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8:20
