Koyoti Small Business Podcast
While Koyoti Inc. is a marketing and design studio here in Toronto, we’re going to try to go beyond our own comfort zone and talk about all elements that pertain to Small Businesses. From social media marketing to book keeping; and from sales to mental health.
Episodes
109 episodes
Resource Library - Brainspotting As A Form Of Healing
SummaryIn this episode of the Coyote Small Business Podcast, host Thomas discusses the importance of mental health for small business owners with expert Jennie Hays. They explore the innovative technique of brainspotting, which h...
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Season 4
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Episode 8
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58:39
Conquering Brand Beasts - Brand Identity Within Coffee Culture For Small Business
SummaryIn this episode of Conquering Brand Beasts, Thomas and JCC delve into the coffee culture, focusing on the giants Starbucks and Tim Hortons. They explore personal experiences with coffee, the evolution of coffee culture, and...
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Season 4
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Episode 7
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1:05:48
Yips, Pips, and Yaps - Crisis-Proof Your Brand: The Tylenol Playbook for Small Business
SummaryIn this episode of the Koyoti Small Business Podcast, Thomas discusses the Tylenol crisis of 1982, where seven people died after consuming cyanide-laced Tylenol. He highlights how Johnson & Johnson's response to the cri...
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Season 4
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Episode 6
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14:32
Resource Library - Building Authentic Connections in Digital Marketing
SummaryIn this episode of the Koyoti Small Business Podcast, host Thomas speaks with digital strategist Dina Ross about the importance of digital strategy for small businesses. They discuss Dina's background in media and journalis...
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Season 4
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Episode 5
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1:03:08
Conquering Brand Beasts - A Dissection of Jaguar's Rebrand
SummaryIn this episode, the CBB discuss the recent rebranding of Jaguar, exploring its implications for the brand's identity and market position. They delve into the reactions to the rebrand, the legacy of Jaguar, and the shifting...
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Season 4
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Episode 4
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40:44
Resource Library - The Evolving World of Capital and Investment
SummaryIn this episode, Thomas interviews David Beckemeyer, a retired tech executive and host of the Outrage Overload podcast. They discuss the nuances of funding for small businesses, the importance of understanding the investor's p...
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Season 4
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Episode 4
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53:40
Conquering Brand Beasts - CBB Season 4 Intro
SummaryIn this episode of the Koyoti Small Business Podcast, hosts Thomas and Jonathan discuss the evolution of their podcast through various seasons, focusing on branding and marketing strategies for small businesses. They introd...
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Season 4
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Episode 3
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17:20
Yips, Pips, and Yaps - Website Announcement
SummaryIn this episode of the Koyoti Small Business Podcast, Thomas discusses the launch of the new Koyoti.com website, detailing the journey of its development, the challenges faced, and the creative philosophy behind its design....
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Season 4
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Episode 2
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15:02
Yips, Pips, and Yaps - We're Back May 5th!
SummaryIn this pre-episode of Season Four of the Koyoti Small Business Podcast, host Thomas reflects on the journey of reaching 100 episodes and shares exciting plans for the upcoming season. He highlights the introduction of new ...
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Season 4
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Episode 1
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8:20
Yips Pips and Yaps - Season 3 Final Thoughts
SummaryIn this season finale of the Koyoti Small Business Podcast, host Thomas reflects on the key themes and insights from Season Three, which focused on branding fundamentals. He discusses the importance of understanding one's ...
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Season 3
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Episode 26
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16:21
Conquering Brand Beasts - Things We Missed
SummaryIn this episode, JCC and Thomas discuss various aspects of branding and marketing, including the importance of core values, community engagement, and brand trust; topics and questions that they missed or needed more contex...
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Season 3
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Episode 25
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1:14:45
Yips, Pips, and Yaps - 5 Pillars Of Competition For Product Based Companies
SummaryIn this episode of the Coyote Small Business Podcast, Thomas discusses the complexities of developing a new product-based company in a competitive market. He highlights the importance of understanding product viability, th...
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Season 3
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Episode 24
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11:28
Conquering Brand Beasts - Brand Considerations For A Brick And Mortar Location
An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.SummaryIn this episode, Thomas and JCC discuss the importance of brick and mortar locations...
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Season 3
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Episode 23
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51:26
Small Business Spotlight - Thornhill Doulas
SummaryIn this episode of the Koyoti Small Business Podcast, host Thomas speaks with Suyin and Petra from Thornhill Doulas about their experiences and insights into the world of doula services. They discuss their personal journey...
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Season 3
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Episode 22
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50:50
Conquering Brand Beasts - Engaging the Community with Paraphernalia Functional Paraphernalia: Examples and Impact
SummaryIn this episode, Jonathan Chan Chung (JCC) and Thomas Wu discuss the importance of paraphernalia in branding. They explore the evolution of paraphernalia from the 90s to the present day and how it has become an essential p...
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Season 3
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Episode 21
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43:43
Yips, Pips, and Yaps - Embracing Core Values: Fujifilm's Branding Lesson
SummaryFujifilm's story is about overcoming challenges, embracing change, and staying true to core values. They started as an underdog in the film industry, but through strategic decisions and embracing new technologies, they bec...
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Season 3
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Episode 20
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13:25
Conquering Brand Beasts - Creating Engaging and Relatable Social Media Content
SummaryIn this episode, Thomas and JCC discuss the evolution of Snoop Dogg's brand and how he has expanded beyond his origins in hip hop. They also explore the importance of social media in building a brand and the different plat...
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Season 3
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Episode 19
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1:11:46
Yips, Pips, and Yaps - Shiny Object Syndrome
SummaryIn this episode, the host discusses the concept of shiny object syndrome in marketing, where marketers get distracted by the latest trends and technologies without a clear strategy. The host provides examples of shiny obje...
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Season 3
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Episode 18
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13:00
Conquering Brand Beasts - Service Design: Designing the Customer Journey
SummaryIn this episode, Jonathan and Thomas discuss service design and its importance in creating a seamless and enjoyable user experience. They start the episode with a discussion on branding stories, including the promotion of vide...
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Season 3
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Episode 17
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57:46
Yips, Pips, and Yaps - Embracing a Unique Brand Position
Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit:
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Season 3
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Episode 16
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10:48
Conquering Brand Beasts - Optimising Your Copywriting. Write For People, With SEO In Mind.
SummaryIn this conversation, Thomas and Jonathan discuss the importance of copywriting for small businesses. They highlight the need to start with understanding your brand, audience, and value proposition. They emphasize the importan...
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Season 3
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Episode 15
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1:24:46
Yips, Pips, and Yaps - The Koyoti Logo: From Concept to Creation
SummaryIn this episode, Thomas discusses the backstory of how Coyote came up with their logo. Initially, Coyote was intended to be a holding company, but eventually became a marketing agency. Thomas worked with a designer friend to d...
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Season 3
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Episode 14
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10:04
Conquering Brand Beasts - Non-Comprehensive Guide To Developing A Logo
An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: Now that you've put all your research to use, it's time to think of a name. What name will w...
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Season 3
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Episode 13
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1:22:20
Yips, Pips, and Yaps - Deciding On Koyoti As A Name
SummaryIn this episode, Thomas discusses how the name Coyote was chosen for the company. He explains that his fascination with the character of Coyote in North American folklore and his love for Warner Brothers' Wile E. Coyote influe...
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Season 3
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Episode 12
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8:43
Conquering Brand Beasts - Choosing A Name
An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: Now that you've put all your research to use, it's time to think of a name. What name will w...
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Season 3
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Episode 11
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1:15:37
