Koyoti Small Business Podcast
While Koyoti Inc. is a marketing and design studio here in Toronto, we’re going to try to go beyond our own comfort zone and talk about all elements that pertain to Small Businesses. From social media marketing to book keeping; and from sales to mental health.
Episodes
100 episodes
Yips Pips and Yaps - Season 3 Final Thoughts
SummaryIn this season finale of the Koyoti Small Business Podcast, host Thomas reflects on the key themes and insights from Season Three, which focused on branding fundamentals. He discusses the importance of understanding one's ...
•
Season 3
•
Episode 26
•
16:21
Conquering Brand Beasts - Things We Missed
SummaryIn this episode, JCC and Thomas discuss various aspects of branding and marketing, including the importance of core values, community engagement, and brand trust; topics and questions that they missed or needed more contex...
•
Season 3
•
Episode 25
•
1:14:45
Yips, Pips, and Yaps - 5 Pillars Of Competition For Product Based Companies
SummaryIn this episode of the Coyote Small Business Podcast, Thomas discusses the complexities of developing a new product-based company in a competitive market. He highlights the importance of understanding product viability, th...
•
Season 3
•
Episode 24
•
11:28
Conquering Brand Beasts - Brand Considerations For A Brick And Mortar Location
An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.SummaryIn this episode, Thomas and JCC discuss the importance of brick and mortar locations...
•
Season 3
•
Episode 23
•
51:26
Small Business Spotlight - Thornhill Doulas
SummaryIn this episode of the Koyoti Small Business Podcast, host Thomas speaks with Suyin and Petra from Thornhill Doulas about their experiences and insights into the world of doula services. They discuss their personal journey...
•
Season 3
•
Episode 22
•
50:50
Conquering Brand Beasts - Engaging the Community with Paraphernalia Functional Paraphernalia: Examples and Impact
SummaryIn this episode, Jonathan Chan Chung (JCC) and Thomas Wu discuss the importance of paraphernalia in branding. They explore the evolution of paraphernalia from the 90s to the present day and how it has become an essential p...
•
Season 3
•
Episode 21
•
43:43
Yips, Pips, and Yaps - Embracing Core Values: Fujifilm's Branding Lesson
SummaryFujifilm's story is about overcoming challenges, embracing change, and staying true to core values. They started as an underdog in the film industry, but through strategic decisions and embracing new technologies, they bec...
•
Season 3
•
Episode 20
•
13:25
Conquering Brand Beasts - Creating Engaging and Relatable Social Media Content
SummaryIn this episode, Thomas and JCC discuss the evolution of Snoop Dogg's brand and how he has expanded beyond his origins in hip hop. They also explore the importance of social media in building a brand and the different plat...
•
Season 3
•
Episode 19
•
1:11:46
Yips, Pips, and Yaps - Shiny Object Syndrome
SummaryIn this episode, the host discusses the concept of shiny object syndrome in marketing, where marketers get distracted by the latest trends and technologies without a clear strategy. The host provides examples of shiny obje...
•
Season 3
•
Episode 18
•
13:00
Conquering Brand Beasts - Service Design: Designing the Customer Journey
SummaryIn this episode, Jonathan and Thomas discuss service design and its importance in creating a seamless and enjoyable user experience. They start the episode with a discussion on branding stories, including the promotion of vide...
•
Season 3
•
Episode 17
•
57:46
Yips, Pips, and Yaps - Embracing a Unique Brand Position
Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit:
•
Season 3
•
Episode 16
•
10:48
Conquering Brand Beasts - Optimising Your Copywriting. Write For People, With SEO In Mind.
SummaryIn this conversation, Thomas and Jonathan discuss the importance of copywriting for small businesses. They highlight the need to start with understanding your brand, audience, and value proposition. They emphasize the importan...
•
Season 3
•
Episode 15
•
1:24:46
Yips, Pips, and Yaps - The Koyoti Logo: From Concept to Creation
SummaryIn this episode, Thomas discusses the backstory of how Coyote came up with their logo. Initially, Coyote was intended to be a holding company, but eventually became a marketing agency. Thomas worked with a designer friend to d...
•
Season 3
•
Episode 14
•
10:04
Conquering Brand Beasts - Non-Comprehensive Guide To Developing A Logo
An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: Now that you've put all your research to use, it's time to think of a name. What name will w...
•
Season 3
•
Episode 13
•
1:22:20
Yips, Pips, and Yaps - Deciding On Koyoti As A Name
SummaryIn this episode, Thomas discusses how the name Coyote was chosen for the company. He explains that his fascination with the character of Coyote in North American folklore and his love for Warner Brothers' Wile E. Coyote influe...
•
Season 3
•
Episode 12
•
8:43
Conquering Brand Beasts - Choosing A Name
An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: Now that you've put all your research to use, it's time to think of a name. What name will w...
•
Season 3
•
Episode 11
•
1:15:37
Yips, Pips, and Yaps, - We're Back From Our Hiatus!
Coming back from our hiatus, we've got loads morestuff in Season 3 planned for you. Here's a brief look at some of the changes and (hopefully) improvements that we're making. Hope you'll join us as we continue our adventureBuilding a sma...
•
Season 3
•
Episode 10
•
5:50
Conquering Brand Beasts - Putting Your Research To Use
An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: Now that you've done the research into your brand thesis, how does the research reflect the ...
•
Season 3
•
Episode 9
•
55:14
.jpg)
Small Business Spotlight - Fyro
How a digital nomad is turning his passion for traveling into a business making packpacks. Our chat with Aaron Radcliffe is a great example of harnessing passion and experience into creating a new product and business and how Aaron is sharing h...
•
Season 3
•
Episode 8
•
1:21:25
.jpg)
Yips, Pips, and Yaps - Koyoti's Brand Research
A short segment to follow Conquering Brand Beast episodes talking about the branding journey, today, we discuss the researching the thesis that we discussed in the previous episodes as we continue working on in our brand refresh journey.
•
Season 3
•
Episode 7
•
20:55
.jpg)
Conquering Brand Beasts - The Power Of Brand Research
An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: Research into the thesis that you've put together is an integral part of the branding journe...
•
Season 3
•
Episode 6
•
1:16:11
.jpg)
Yips, Pips, and Yaps - Koyoti's Brand Thesis
A short segment to follow Conquering Brand Beast episodes talking about the branding journey, today, we discuss the why of Koyoti, and the thesis that we'll be working on in our brand refresh journey.For more information about Koyoti, p...
•
Season 3
•
Episode 5
•
11:30
.jpg)
Conquering Brand Beasts - Your Brand Thesis
An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: The first step in establishing your brand, establishing what you THINK your brand is going t...
•
Season 3
•
Episode 4
•
36:11
.jpg)
Yips, Pips, and Yaps - What's Your Why?
Some reasons for a rebrand or a refresh, our reasons, and communicating our why. The beginning of our journey in our brand refresh, why we're doing it, and what to expect this season on the Koyoti Small Business PodcastFor more informat...
•
Season 3
•
Episode 3
•
11:30
.jpg)
Conquering Brand Beasts - Small Businesses Conquering Brand Marketing
An ongoing segment with KSBP we're calling Conquering Brand Beasts. Marketing mavericks talking about topics all things marketing.This Episode: How we got into branding, and some small businesses are totally conquering brand marketing! ...
•
Season 3
•
Episode 2
•
45:15
