Koyoti Small Business Podcast
While Koyoti Inc. is a marketing and design studio here in Toronto, we’re going to try to go beyond our own comfort zone and talk about all elements that pertain to Small Businesses. From social media marketing to book keeping; and from sales to mental health.
Koyoti Small Business Podcast
Resource Library - Unlocking the Power of Content Marketing
Summary
In this episode of the Koyoti Small Business Podcast, host Thomas speaks with content strategist Crystal Statskey about the evolving landscape of content marketing. They discuss the importance of blogging, email newsletters, and social media, as well as the significance of having a website as a digital asset. Crystal shares her journey from the music industry to content marketing, emphasizing the transferable skills she gained along the way. The conversation also highlights the power of Pinterest as a search engine and the necessity of consistency in content creation. Crystal's passion project, 'Dates in the States,' showcases her creativity and entrepreneurial spirit, further illustrating the intersection of personal interests and professional endeavors.
Takeaways
- Content marketing is essential for small businesses.
- Blogs serve as a foundational element for content strategy.
- Email newsletters are more effective than social media due to algorithms.
- A website establishes legitimacy for businesses.
- Consistency in posting is crucial for visibility online.
- Repurposing content can maximize reach and engagement.
- Pinterest is an underutilized search engine for businesses.
- Evergreen content remains relevant and valuable over time.
- Understanding your audience is key to effective writing.
- Hiring the right content strategist can save time and enhance quality.
Want to learn more? Contact Crystal here:
Dates In The States:
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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!
For more information about Koyoti, please visit: www.koyoti.com
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