Yips, Pips, and Yaps - Social Media Is Scattering

Summary

In this episode of the Koyoti Small Business Podcast, Thomas discusses the evolving landscape of social media and its implications for small businesses. He highlights the shift in user engagement, particularly among younger generations, who are moving towards more private online spaces. The conversation emphasizes the importance of building community and relationships in marketing, rather than relying solely on algorithms. Thomas encourages small business owners to focus on creating meaningful connections with their customers to foster loyalty and advocacy.

Takeaways

• If you're not paying for the product, you are the product.
• Social media platforms are mining our data for revenue.
• Younger generations are moving towards smaller, private online spaces.
• Engagement on social media is dropping significantly.
• People are tired of outrage and hard sell content.
• Building community is essential for small business marketing.
• You only need a few people who care to succeed.
• Start building community one relationship at a time.
• Focus on creating meaningful connections with customers.
• Small business wins through people, not algorithms.

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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

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