Resource Library - Building Authentic Connections in Digital Marketing

Summary

In this episode of the Koyoti Small Business Podcast, host Thomas speaks with digital strategist Dina Ross about the importance of digital strategy for small businesses. They discuss Dina's background in media and journalism, her transition to consulting, and her content-first approach to marketing. The conversation covers the significance of authentic communication, the role of AI in marketing, and practical advice for small business owners on starting their digital strategy. Dina emphasizes the need for planning, consistency, and the human touch in marketing efforts, encouraging listeners to take the first step in their digital journey.

Takeaways

• Digital strategy is essential for small businesses today.
• A content-first approach focuses on connecting with the target audience.
• Dina's background in journalism informs her marketing strategies.
• Startups often need hands-on help with digital strategy.
• Authentic communication is key to engaging customers.
• Email marketing is underutilized but highly effective.
• Small businesses should pick one or two platforms to focus on.
• Planning and cadence are crucial for successful marketing.
• AI can assist but cannot replace human experience in marketing.
• Engagement with the audience builds loyalty and trust.

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