Conquering Brand Beasts - Things We Missed

Summary

In this episode, JCC and Thomas discuss various aspects of branding and marketing, including the importance of core values, community engagement, and brand trust; topics and questions that they missed or needed more context for. They explore Fujifilm's response to a disaster, the role of AI in marketing, and the significance of experiential marketing. The conversation also touches on metrics and KPIs for small businesses, emphasizing the need for a holistic approach to branding and marketing strategies.

Takeaways

• Fujifilm's initiative to restore photos after the tsunami highlights the importance of core values in branding.
• Understanding your core values can guide your business decisions and community engagement efforts.
• Brand trust is crucial for long-term customer relationships, especially among younger consumers.
• AI can be a powerful tool in marketing, but it should be used to enhance human creativity, not replace it.
• Experiential marketing can create meaningful connections with consumers, extending the brand experience beyond traditional methods.
• Metrics and KPIs should focus on customer engagement and retention rather than just sales figures.
• Building a brand is about creating a narrative that resonates with your audience.
• Community involvement can strengthen brand loyalty and trust.
• The shape of the marketing funnel has evolved, requiring brands to adapt their strategies accordingly.
• Authenticity in messaging is key to building lasting relationships with customers.

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