Yips, Pips, and Yaps - Embracing a Unique Brand Position

Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!

Summary
In this episode, Thomas discusses the importance of bravery and taking risks in building a brand. He emphasizes the need to differentiate oneself from competitors and avoid becoming a commodity. Thomas provides examples of companies like Porter Airlines and Karen's Diner that have successfully embraced unique brand positions. He also highlights the importance of persistence and long-term vision in branding. Thomas concludes by emphasizing the need to invest in your brand and have the courage to take a stand.

Takeaways

• Bravery and taking risks are essential in building a brand.
• Differentiating yourself from competitors is crucial to avoid becoming a commodity.
• Persistence and long-term vision are key to branding success.
• Investing in your brand gives your business a specific voice and direction.

Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here

Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!