Yips, Pips, and Yaps - Deciding On Koyoti As A Name

Summary
In this episode, Thomas discusses how the name Coyote was chosen for the company. He explains that his fascination with the character of Coyote in North American folklore and his love for Warner Brothers' Wile E. Coyote influenced the decision. Thomas also highlights the attributes of coyotes that align with the values of small business owners, such as persistence, adaptability, courage, and collaboration. He concludes by explaining the significance of the spelling 'K-O-Y-O-T-I' and how it reflects his multicultural background.

Keywords
Coyote, company name, folklore, mythology, small business, persistence, adaptability, courage, collaboration, multicultural

Takeaways
Choosing a company name that reflects your values and interests can be meaningful and impactful.

• Coyotes possess attributes that small business owners should strive to emulate, such as persistence, adaptability, courage, and collaboration.
• The spelling of a company name can be used to reflect personal identity and cultural background.
• Understanding the origins and symbolism behind a company name can deepen its significance.

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Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!

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