Koyoti Small Business Podcast
While Koyoti Inc. is a marketing and design studio here in Toronto, we’re going to try to go beyond our own comfort zone and talk about all elements that pertain to Small Businesses. From social media marketing to book keeping; and from sales to mental health.
Podcasting since 2021 • 93 episodes
Koyoti Small Business Podcast
Latest Episodes
Conquering Brand Beasts - Creating Engaging and Relatable Social Media Content
SummaryIn this episode, Thomas and JCC discuss the evolution of Snoop Dogg's brand and how he has expanded beyond his origins in hip hop. They also explore the importance of social media in building a brand and the different plat...
September 11, 2024
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Season 3
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Episode 19
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1:11:46
Yips, Pips, and Yaps - Shiny Object Syndrome
SummaryIn this episode, the host discusses the concept of shiny object syndrome in marketing, where marketers get distracted by the latest trends and technologies without a clear strategy. The host provides examples of shiny obje...
September 02, 2024
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Season 3
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Episode 18
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13:00
Conquering Brand Beasts - Service Design: Designing the Customer Journey
SummaryIn this episode, Jonathan and Thomas discuss service design and its importance in creating a seamless and enjoyable user experience. They start the episode with a discussion on branding stories, including the promotion of vide...
August 26, 2024
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Season 3
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Episode 17
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57:46
Yips, Pips, and Yaps - Embracing a Unique Brand Position
Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday!For more information about Koyoti, please visit:
August 12, 2024
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Season 3
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Episode 16
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10:48
Conquering Brand Beasts - Optimising Your Copywriting. Write For People, With SEO In Mind.
SummaryIn this conversation, Thomas and Jonathan discuss the importance of copywriting for small businesses. They highlight the need to start with understanding your brand, audience, and value proposition. They emphasize the importan...
August 05, 2024
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Season 3
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Episode 15
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1:24:46
