Koyoti Small Business Podcast
While Koyoti Inc. is a marketing and design studio here in Toronto, we’re going to try to go beyond our own comfort zone and talk about all elements that pertain to Small Businesses. From social media marketing to book keeping; and from sales to mental health.
Podcasting since 2021 • 127 episodes
Koyoti Small Business Podcast
Latest Episodes
Resource Library - Unlocking the Power of Content Marketing
SummaryIn this episode of the Koyoti Small Business Podcast, host Thomas speaks with content strategist Crystal Statskey about the evolving landscape of content marketing. They discuss the importance of blogging, email newsletter...
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Season 4
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Episode 26
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44:25
Yips, Pips, and Yaps - The Power and Peril of Free
SummaryIn this episode of the Koyoti Small Business Podcast, Thomas explores the dual nature of the word 'free' in marketing. He shares personal anecdotes illustrating how free offers can attract crowds and create chaos, emphasiz...
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Season 4
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Episode 25
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17:48
Conquering Brand Beasts - EDC Make For Great Small Businesses
SummaryIn this episode, the hosts delve into the concept of Everyday Carry (EDC), exploring its resurgence and the various items people choose to carry daily. They discuss the different mindsets behind EDC, including preppers, mi...
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Season 4
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Episode 24
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55:36
Yips, Pips, and Yaps - Short-Term Gains, Long-Term Pain: Lessons From the AAirpass
SummaryIn this episode of the Koyoti Small Business Podcast, Thomas explores the fascinating story of American Airlines' lifetime travel ticket, the AAirPass, which was sold from 1981 to 1994. While initially a bold marketing str...
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Season 4
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Episode 22
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12:08
Yips, Pips, and Yaps - The Impact of Biased Surveys on Public Opinion
SummaryIn this episode of the Koyoti Small Business Podcast, Thomas critiques a recent survey released by the Conservative Party of Canada, highlighting its numerous design flaws and biases. He discusses how the survey is structu...
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Season 4
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Episode 22
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10:45
