Koyoti Small Business Podcast
While Koyoti Inc. is a marketing and design studio here in Toronto, we’re going to try to go beyond our own comfort zone and talk about all elements that pertain to Small Businesses. From social media marketing to book keeping; and from sales to mental health.
Podcasting since 2021 • 121 episodes
Koyoti Small Business Podcast
Latest Episodes
Yips, Pips, and Yaps - Masterclass in Branding from a Quirky Car Brand
SummaryThis episode of the Koyoti Small Business Podcast explores Subaru's unique marketing strategy that turned the brand around by focusing on a niche market, particularly the LGBTQ community. Host Thomas shares insights on how...
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Season 4
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Episode 20
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14:12
Yips, Pips, and Yaps - A Random Moment Becomes Marketing Gold
SummaryIn this episode of the Koyoti Small Business Podcast, Thomas explores the unexpected marketing success of the Red Swingline Stapler from the movie Office Space. He discusses how a seemingly minor object became a cultural i...
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Season 4
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Episode 19
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13:16
Yips, Pips, and Yaps - A $25 Lesson inEmpathy
SummaryIn this episode of the Koyoti Small Business Podcast, Thomas reflects on his 25 years in the small business world, sharing a poignant story that highlights the importance of empathy in entrepreneurship. He recounts a perso...
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Season 4
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Episode 18
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13:23
Yips, Pips, and Yaps - Marketing Gone Wrong: The 349 Incident
SummaryIn this episode of the Koyoti Small Business Podcast, Thomas delves into the infamous Pepsi Number Fever campaign, a marketing disaster that led to chaos and riots in the Philippines. The discussion covers the origins of th...
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Season 4
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Episode 17
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14:18
Conquering Brand Beasts - Big Companies Make Mistakes Just Like Us Small Business Owners
SummaryIn this episode of Conquering Brand Beasts, JCC and Thomas delve into the complex history of Pepsi's branding and marketing strategies, contrasting it with Coca-Cola's more stable identity. They explore various campaigns, b...
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Season 4
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Episode 16
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1:13:24
